Innova Market Insights’ top 2027 F&B trends: Nutrient density, protein quality & metabolic health
Key takeaways
- Innova Market Insights’ Top 10 Trends 2027 reveal a focus on how much beverage provides.
- Launch and consumer data show that protein quality, sensory novelty, and GLP-1-era metabolic health present major opportunities in the coming year.
- Products with GLP-1-friendly claims, longevity positioning, and high-quality protein are showing significant growth, opening doors for reformulation.
Innova Market Insights has unveiled its “Top 10 Trends for 2027.” Every year, Innova compiles its top ten F&B trends, based on direct consumer nutrition labels and choosing protein by its quality. They are also expecting food to support their energy, appetites, longevity, lifestyles, and sustainability values and goals. Climate concerns, economic pressure, and global uncertainty seem to be making consumers more deliberate about what they buy.
The trends draw on the company’s global consumer surveys, its tracking of new product launches, and its market intelligence. Food
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